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The Partner Route The Data 1st service allows resellers to enter the Data Protection / online backup market with the minimum of barriers to entry. Data 1st provides the service on a revenue basis that is directly linked to sales by the reseller. This avoids the need for reseller capital investment in building a platform and operational expenditure in running it. Modest penetration into a Reseller’s existing and prospective customer base can provide substantial revenue and margin opportunities. This is made even more valuable as the “stickiness” of the service perpetuates these on a recurring annual basis.
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